AboutBlogging.Info - Making Money Online

When I logged into PayPerPost this morning I was interested to see an announcement that there had been a change to PPPs Terms of Service. Previously in order for your blog to qualify for PPP it needed to be at least 90 days old with at least 20 posts written within that time. This has now been changed so that your blog needs only be 30 days old with ten posts written within that time.

The reason for this is unstated but obvious: Googles smackdown of bloggers in the PPP network has hurt. There is the awkward situation existing now that many of the PPP bloggers (Posties as we’re called) have blogs which do have traffic and figure highly in search engine results but who have a PageRank rating of Zero. Meanwhile most of the advertisers with PPP continue to demand PageRank as a requirement for their posts.  PPP’s RealRank system has still to be widely accepted by advertisers and the new SocialSpark site is still some way from launching.

While posties with PR0 still manage to make some money they now do so at a greatly reduced rate to what they once did. On the other hand, if you are lucky enough to still have a blog with at least some PageRank within the PPP network you find that your competition is greatly reduced. This is good for the Posties with PageRank but bad for PPP and their advertisers. The easing of the ToS would seem to be an attempt to make it easier for blogs which might still have PR to join the network.

For any bloggers who have new blogs which got PR in the last update and were thinking of joining PayPerPost but are still younger than three months this must seem like good news. The question you must ask though is: is it worth it? Since average posts with PageRank in PPP are worth about $7 and you can take three of them per day, it would be easy enough to make about $20 per day with PPP but if you are writing sponsored posts at that rate it is likely that Google will detect you and remove your PageRank fairly quickly.

I think that many people will decide that it is worth it even if they get away with it for only a few weeks. This is likely to lead to an upsurge in throwaway blogs in the next month. And also greater competition for those already within the network.

PayPerPost, PageRank

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